The first Baby Alive doll was introduced by Kenner in 1973. It could be fed food packets mixed with water, and came with a bottle, diapers, and feeding spoon. The spoon would be inserted into its mouth, and a lever on its back pushed to have it chew the food. The food would move through the doll and end up in her diaper as plastic waste. The doll was intentionally designed to simulate the challenges of infant care. In the early 1980s, Baby Alive achieved popularity, selling up to 1 million dolls each year.